Technology—More Than Something We Use, Part of Who We Are
With each passing day, technology becomes more and more a part of our overall life. We are way past the point of just using gadgets and software to help us do repeatable tasks. We rely on mobile phones, websites, GPS devices, and a wide variety of other tools to do just about everything.
A manifestation of our acceptance and integration of technology into every aspect of our lives can be found in the recently released list from Interbrand that ranks the Best Global Brands. Six of the top on the list are technology companies.
How did this happen? When did this happen? What happened to all those tried and true brands like Nike and Ford? Well, the how and when was every minute of every day. You see, tech companies endlessly push everything forward. With each iPhone release, Android update, or Google search, the whole world is made aware of what just happened. As for Nike (24th) and Ford (42nd), they are still there. Just a little lower down the list.
With GPS devices giving us directions, our Fitbits helping us track our exercise habits, and the expanding list of Kindle devices from Amazon bringing us a seemingly endless amount of entertainment content right to our fingertips, technology has risen almost to the level of companion rather than servant.
What is your business doing to address these changes? How are you changing the way you control your inventory, display your merchandise online, or interact with directly with your customers?
In an environment when anybody walking into a store can scan a barcode and find 1,000 places to buy that product, how are you adjusting the in-store experience to help ensure there will be an in-store experience five years from now?
In a supply chain where raw materials can be bought and sold several times while the goods are still at sea, how are you adjusting your manufacturing schedules?
In a world where just about every bank allows customers to take a mobile phone picture of a check and have the amount automatically deposited into their account, what innovative services are you developing to combat the need for multiple branches? In fact, what are you doing about a competitor like Ally that has no branches?
Technology is not now, nor will it ever be, the answer to all business problems. The common sense solution is to blend the expertise of existing business with technology solutions to enable you to continue your success into the future.