Common Sense Not Common in Business Part 1
To discuss common sense, we must first define it. Two core components present a clear and simple understanding of the term.
First, common sense is a solid and logical judgment or decision based on the understanding of the facts before us. These facts should be readily available (common) and the judgments should be based on those facts (sense).
Second, ideas and actions resulting from a common sense approach are part of the ordinary human experience and require no specialized knowledge or education to obtain or execute these ideas. One does not need to be a rocket scientist or nuclear physicist to have and use common sense.
Common sense simply requires the basic ability to distill all the noise of the everyday world into the simplest set of actual facts. From there, one just needs the basic ability to make an unbiased decision based on those distilled facts. No magic, no deep insight, no special vision of the future.
Why then, do so many sensible business people make so many nonsensical decisions? Why then, do highly educated people do things that make no sense? Why then, do well established businesses lose so much market share or perhaps even go out of business when common sense would have prevented it from happening?
This is indeed a complex series of questions. However, the answers are actually very simple. The state of today’s business climate has forced many people to abandon common sense and common sense practices in search of a magical elixir that will make business success easy.
I’ll discuss the magical elixir in my next post.